A Conversation On Aesthetics With Guilherme Wentz

In this interview series, I explore aesthetics in conversation with inspiring personalities from the fields of architecture, design, and art. My guests discuss what they consider aesthetic, and how their perception impact both their own experience and that of those who view or use their work. In this edition, I had the honor of having an inspiring conversation with Guilherme Wentz.

Founder of WENTZ studio, Guilherme Wentz is a designer from São Paulo, Brazil. Specializing in furniture, lighting and home accessories, Guilherme Wentz looks to celebrate the essence of “terra brasilis” by transforming living spaces into contemplative extensions of nature. In 2016, Guilherme gained notoriety when he was named Rising Talent at MAISON&OBJET America, and his talent was once again recognized in 2017 when he was named Talent on the Rise and became a finalist in the Accessories category of the first Casa Vogue Design Awards.

His designs explore concepts and shapes found in nature, often incorporating hand-blown glass, wood, marble and brass in unique juxtapositions to create unconventional results. In 2019 his brand was established for the production and distribution of independent collections, which were debuted during New York Design Week. On August 19, the first WENTZ concept store opened in São Paulo.

A conversation on Aesthetics with designer Guilherme Wentz
Courtesy of Guilherme Wentz
A conversation on Aesthetics with designer Guilherme Wentz
Courtesy of Guilherme Wentz

A lot has happened since Aesence first wrote about you in 2017 – including the opening of your first concept store in 2019 and the ONDA coffee table winning the Archiproducts Design Award ‘22 – What is the most rewarding aspect of your daily work?

Guilherme Wentz: I think the most rewarding aspect is to see the evolution of the products and the company as a whole. This sense of realizing you have learned so much, but you know nothing yet is the fun of it.

Because the goals are so abstract and the possibilities of growth and learning are so unlimited, the engines that move me are pretty much this eternal curiosity and the desire to be a better designer and a better company as we can be.

And there is also this part that we decided to build our own company to design for. And, as it grows, the design part becomes bigger and it is great to know we have more possibilities of production and distribution right now. Which makes the possibilities of design much broader and more interesting.

What do you perceive as aesthetic and what is your definition of an aesthetic design?

Guilherme Wentz: I see aesthetic as a form of communication. Just like sounds or written words, aesthetic is about language. It is a product of culture, which is the most interesting thing about it. 

It holds its own signals, rules and the time which it lives in. And it is capable of not only to define a culture, but to promote specific experiences and messages.

Apart of extreme funcional-almost-engeneering approaches, all design is aesthetic design. 

Maybe I’m too much of an aesthete, but for me aesthetics is the language of design. It is how the product communicates with the environment and the people using it.

It is also where all the design intentions rely on: sensations, semantics and style. I feel the word “style” is too underrated. It is often associated with ephemeral trends and futility. While it really is about culture and how people behave. The most plain designs — even if it is not the designer’s intention —are aesthetic designs and therefore style and culture.

Alca Table Design by WENTZ
“Alça” (“handle” in Portuguese) is a functional table with extremely simple and functional design. The handle formed by the upper section of the structure allows it to move the table to any place as needed. In addition, the table shape has been designed to be embedded in the sofa or armchair. Photography by Lorena Dini, Courtesy of Guilherme Wentz
Corda Pendant Lamp by WENTZ
The Corda (“Rope” in Portuguese) series explores the simplicity of forms and raises abstract concepts such as the sensation of gravity present in the composition of the object. Its thin metal structure, though rigid, was designed to look flexible, as if the blown glass sphere was suspended by a rope. Courtesy of Guilherme Wentz
Cana Lamp, minimalist design
Cana Lamp is the result of studies on simple and organic forms, exploring the boundaries between the natural and artificial. Photography by Lorena Dini, Courtesy of Guilherme Wentz

How does your intuition play a role for you in your design process? Do you think you can train your intuition in terms of creativity?

Guilherme Wentz: I think Intuition is a bunch of things we learn in life but can’t put into formulas. So yes, sometimes we just “feel” we should go for some different path, rearrange some proportions, change a specific color or subtract one detail…

It is trained along the way, by things you see, experiences you have and rights/mistakes you make.

I would say my latest experience following intuition was when I decided to design our own fabrics for the upholstered products. Using standard fabrics on the products just doesn’t feel right. And by taking this path, we were able to reach another level by designing textures, the tactile experience, reducing seams, selecting sustainable raw materials and ending-up with a more meaningful product.

I didn’t expect all of that when we decided to go for this idea. So yes, I believe it is very important to leave room for intuition as well as new experiments that happen along the process. 

I see aesthetic as a form of communication. It is a product of culture, which is the most interesting thing about it. 

Vidro Side Table
Search for lightness forms “Vidro” (glass in Portuguese). Slim organic shapes of the collection give way to transparency & basic geometric shapes. Wooden base balances glass parts & highlights action between elements. Contrast between glass & wood explored for balance of textures & meanings. Courtesy of Guilherme Wentz
Volta Dining Table
The Volta table refers to nature in its impermanence. The organic shape of its base gives the feeling of movement and constant (re) construction. While the evident texture on its surface highlights the natural finish of the veneer. Courtesy of Guilherme Wentz

Do you think a sense for aesthetics is necessary for good design?

Guilherme Wentz: Definitely. As I mentioned before, aesthetics is about culture and you just can’t design without be influenced about the culture which surrounds you and without being intentional about relating with it.

What makes the design? The detail or the big picture?

Guilherme Wentz: The big picture makes design and the detail transforms it into good design.

What I mean is that the concept is what makes the design. The detailing is about finding solutions or signals to amplify the concept. 

How do you define timeless aesthetics?

Guilherme Wentz: I like to think timeless design is the one that is so well and deeply thought that its importance doesn’t fade with time. 

Even being a big fan of modern and minimal aesthetics, I don’t think this is the formula for timelessness. Independent of the “style”, timeless aesthetics are based on purpose and intention. And if it is meaningful, smart and well executed, it will certainly remain for ages. 

The big picture makes design and the detail transforms it into good design.

Adobe Table 2
The Adobe tables are designed from a thin and continuous metal structure, balanced by a heavy marble block, which makes explicit the relation between the elements of the composition, as if each component would have an action over the other. Courtesy of Guilherme Wentz
Minimalist photography of the Bowl Coffee Table
Bowl Coffee Table. Courtesy of Guilherme Wentz
Tela Dining Chair in black
The design of the Tela Dining Chair seeks maximum comfort with a minimal structure, light aesthetics and a tropical memory. Courtesy of Guilherme Wentz

Your furniture is inspired by the shapes, lines and textures of nature – How do you balance your distinctive aesthetics with usability? 

Guilherme Wentz: Of course my approach is a little conceptual and the natural references comes mainly to bring new layers of meanings and experience to the products, beyond its basics function. Which is what interest me the most.

But a lot of times the natural inspirations are used to answer the products functional issues. I would mention again the textiles we designed. They were very much inspired by natural textures, and by trying to mimic it, we end up with such comfort and soft textures that are rare when you work with recycled PET as we do. I mean, natural references are a way to approach design in a holistic, yet rational way.

Believing nature have created different solutions for several problems, I think there is where we can find inspiration to solve the projects “questions”, including functionality and usability.

Independent of the “style”, timeless aesthetics are based on purpose and intention. And if it is meaningful, smart and well executed, it will certainly remain for ages.

Interior Photography with the Baixa Lounge Chair
Baixa (“low” in Portuguese) lounge chair is a fusion between casuality and comfort. The exclusive WE—KNIT covering — made from recycled PET bottles — offers a soft and warm touch on a seamless surface. Photography by Christian Maldonado. Courtesy of Guilherme Wentz
Post Tropical Vase
Originally created in 2014 for the Collectors Club of MAM (Museum of Modern Art in São Paulo), the Post-Tropical Vase has yet become an icon of Guilherme Wentz’s work. Courtesy of Guilherme Wentz
Onda Coffee Table associates itself with the image of the sea.
Onda Coffee Table, winner of the Archiproducts Design Award ‘22, associates itself with the image of the sea. The sculpture in the granite stone creates the perfect curve – marked by the amplitude of the balance point from rest to the crest of the wave. Courtesy of Guilherme Wentz

Aesence is a creative studio and digital design magazine with a high curatorial approach. Founded by Sarah Dorweiler, a creative mind and entrepreneur from Berlin, her goal is to capture the feeling of harmony, balance and inner peace in her curatorial work and photography.